Show notes: https://tonydurso.com/podcast/winning-in-your-category-with-dan-granger/. When Dan got out of school, he moved to California to go to college and he got the entertainment bug like a lot of people. Then, he started working for a company that makes documentaries for the history channel, which he loves so much.
However, he was not learning any history. He was dealing with license agreements, sitting in traffic most of the day, running tapes around town. While he was doing those, he started turning on the different radio formats. That is because, he got sick that only one song plays on the radio repeatedly. So, he tried the AM dial. There, he started learning about the spoken word.
Today:
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. They helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more.
His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post.
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