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Doublespeak How Language Is Used To Deceive You
Doublespeak is usually used in politics and business as a means to deceive others.
Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take the form of euphemisms (e.g., "downsizing" for layoffs and "servicing the target" for bombing), in which case it is primarily meant to make the truth sound more palatable. It may also refer to intentional ambiguity in language or to actual inversions of meaning. In such cases, doublespeak disguises the nature of the truth.
Doublespeak is most closely associated with political language.
The word is comparable to George Orwell's Newspeak and Doublethink as used in his book Nineteen Eighty-Four, though the term Doublespeak does not appear there.
The term "doublespeak" derives from two concepts in George Orwell's novel Nineteen Eighty-Four, "doublethink" and "Newspeak", though the term is not used in the book. Another variant, "doubletalk", also referring to deliberately ambiguous speech, did exist at the time Orwell wrote his book, but the usage of "doublespeak", as well as of "doubletalk", in the sense emphasizing ambiguity clearly postdates the publication of Nineteen Eighty-Four. Parallels have also been drawn between doublespeak and Orwell's classic essay Politics and the English Language, which discusses the distortion of language for political purposes. In it he observes that political language serves to distort and obfuscate reality. Orwell's description of political speech is extremely similar to the contemporary definition of doublespeak:
In our time, political speech and writing are largely the defence of the indefensible… Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness… the great enemy of clear language is insincerity. Where there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms…
The writer Edward S. Herman cited what he saw as examples of doublespeak and doublethink in modern society.[9] Herman describes in his book Beyond Hypocrisy the principal characteristics of doublespeak.
Edward S. Herman and Noam Chomsky comment in their book Manufacturing Consent: the Political Economy of the Mass Media that Orwellian doublespeak is an important component of the manipulation of the English language in American media, through a process called dichotomization, a component of media propaganda involving "deeply embedded double standards in the reporting of news." For example, the use of state funds by the poor and financially needy is commonly referred to as "social welfare" or "handouts," which the "coddled" poor "take advantage of." These terms, however, are not as often applied to other beneficiaries of government spending such as military spending. The bellicose language used interchangeably with calls for peace towards Armenia by Azerbaijani president Aliyev after the 2020 Nagorno-Karabakh War were described as doublespeak in media.
Category | News & Politics |
Sensitivity | Normal - Content that is suitable for ages 16 and over |
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