Running Etsy Promoted Listings Campaigns 💸 The MATH Behind Profitability

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👁 About this video: Promoted Listings is Etsy's advertising arm that allows sellers to buy their way to the top of search results increasing the visibility of their products.

There's no better way to increase sales on an e-commerce website than to appear at the top search results.

Think about it: when a customer is shopping for something online, what's the typical workflow?

- Navigate to either Google / e-commerce website of choice
- Perform keyword search
- Click listing(s) from results that appeal to them
- Purchase

Step #3 needs to be highlighted as the "make ..