For show notes: https://tonydurso.com/podcast/explode-your-referrals-with-seth-greene/
At 18 he wanted to be a broadway star and get into theatre. But it was tough for his family to help pay for the costs, and Seth wasn’t too keen on being a waiter in New York while he worked to get into the show business.
Instead, he chose to be a student financial aid to help families cut the costs of college and he eventually went to work at a Fortune 500 financial services firm. Here’s where he learned the opposite of how to explode his referrals.
He learned how to make 300 cold calls a day, interrupt strangers and ask them for money (before the advent of the Internet and the Do Not Call List).
Hating cold calls (don’t we all?) he found the #1 marketing guru at the time, Dan Kennedy and eventually borrowing more than his mortgage to go work with Dan.
In less than 2 years he went from the lowest rank at his firm, to the top 30 nationwide in sales, while in his 20s.
This got him written up in the company newsletter, trade journals, and even in a few books.
That also started other agents & advisors calling him to learn his methods. That lead to start his own marketing firm to do it for other companies.
Today, 14 years later, they have served nearly 3000 clients, all over the world and generated 30 million prospects for their clients.
As business owners seem to have more stress than anyone else (due to most business failing in the first 5 years) then maybe he can help business from not failing, and that helps more marriages stay together, and maybe those kids grow up in a happy home and so forth … that’s worth getting up in the morning for him.
Today:
Seth Greene is the nation’s foremost authority on growing your business with a podcast. He’s the co-host of the Sharkpreneur podcast with Shark Tank’s Kevin Harrington that was just named “One of the Top 10 Podcasts to Listen to in 2019” by Nasdaq.
He is the founder of the direct response marketing firm Market Domination llc, and is a 7-time best selling author who has been interviewed on NBC, CBS, Forbes, Inc, CBS Moneywatch, The Tony DUrso Show and many more.
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